Fonte do artigo: https://www.thehoth.com/blog/content-syndication/ Author: Trey Wallrapp Content syndication is like a deep-dish pizza: you really want to get your hands on a piece of that pie, but there’s a lot more than meets the eye. Content syndication is a great way to get your content (typically an information blog post) in front of as […]
Fonte do artigo: https://www.practicalecommerce.com/building-trust-during-the-pandemic-drives-long-term-loyalty Author: Pamela Hazelton As most U.S. states start to reopen, it’s easy to consider ditching temporary coronavirus policies. Instead, online businesses should focus on retaining customers and addressing concerns. Consider the following pointers. The post Building Trust during the Pandemic Drives Long-term Loyalty appeared first on Practical Ecommerce.
Fonte do artigo: https://www.practicalecommerce.com/even-in-2020-360-degree-product-photos-boost-conversions Author: Armando Roggio A long-time ecommerce conversion tactic — 360-degree product photography — is making an appearance on major retail marketplaces, large B2B sites, online furniture stores, and automobile marketplaces, indicating, perhaps, that it still represents an opportunity to increase sales. The post Even in 2020, 360-degree Product Photos Boost Conversions […]
Fonte do artigo: https://www.practicalecommerce.com/10-essentials-for-contact-us-forms-and-6-mistakes-to-avoid Author: Pamela Hazelton “Contact Us” forms enable visitors to request information, ask questions, and submit concerns. The forms are important for customer acquisition and retention. Yet most contact forms fail usability tests. In “How to Get More Form Submissions, Even on Checkout Pages,” I addressed key points, such as requesting only […]
Fonte do artigo: https://www.practicalecommerce.com/top-5-mobile-page-speed-fixes Author: David Shreni We’ve tackled in previous posts mobile page speed and Google’s efforts to drive mobile-first indexing. Having built and advised many mobile ecommerce sites, I’ve discovered hundreds of optimization tactics. In this post, I’ll share the top five issues that impact mobile page speed in my experience. I’ll also […]
Fonte do artigo: https://www.practicalecommerce.com/guide-to-google-ads-automated-bidding-options Author: Matthew Umbro Automated bids in Google Ads remove control from advertisers and rely on Google’s algorithm for cost and performance. Google can set automated bids by the query, ad creative, apps, browser, language, operating system, and search partner. Plus, automated bidding utilizes first- and third-party data and other signals not […]
Fonte do artigo: https://www.practicalecommerce.com/accelerate-ecommerce-marketing-with-the-rfm-model Author: Armando Roggio The recency, frequency, and monetary model lets ecommerce marketers identify and market to specific consumer groups based on their transactional behavior. Ecommerce merchants have many reasons to segment customers and prospects. The post Accelerate Ecommerce Marketing with the RFM Model appeared first on Practical Ecommerce.
Fonte do artigo: https://www.practicalecommerce.com/the-best-time-to-send-a-marketing-email Author: Carolyn Nye I’m often asked about the best time to send a marketing email. The answer depends on several factors. In this post, I’ll address how to determine the best send times for your email program. The post The Best Time to Send a Marketing Email appeared first on Practical […]
Fonte do artigo: https://www.practicalecommerce.com/writing-instagram-captions-to-drive-sales Author: Kaleena Stroud Instagram is a hotspot for building an audience and selling products. Each image caption allows up to 2,200 characters, or roughly 300 words. In this article, I’ll discuss posts and captions that drive sales on Instagram. The post Writing Instagram Captions to Drive Sales appeared first on Practical […]
Fonte do artigo: https://www.practicalecommerce.com/5-content-marketing-ideas-for-july-2020 Author: Armando Roggio The coronavirus pandemic will likely influence July 2020 activities. But that shouldn’t stop you from publishing seasonally appropriate content marketing. Here are five content marketing ideas your business can try in July 2020. The post 5 Content Marketing Ideas for July 2020 appeared first on Practical Ecommerce.